Understanding pain points of copywriting

Secondary Research

Although OpenAI doesn't display usage patterns on commonly asked questions, I asked ChatGPT "what are the most commonly asked questions?" It's no surprise that people use ChatGPT as a language assistance tool. Users frequently ask for help with grammar, spelling, word choice, sentence structure, or even assistance in generating ideas for writing projects.

Primary Research

After confirming that people were commonly using ChatGPT as a language assistance tool, I wanted to dive deeper into some of the pain points of modern day copywriting. I interviewed 3 copywriters and 3 agency owners. Here's what I found:

Essential Insights

1. Time Consuming

• It's a multi-step process that includes research, concept development, writing initial draft, getting feedback, and polishing final draft. 100% of the agencies & copywriters I interviewed write their drafts in Google Docs, then transfer over finalized work to Figma.

2. Costly

• Costs vary based on level of expertise. On average, agencies charge between $1000-$1500 for landing page copy.